
But the representative did have something else to say. "PlayStation has an exclusive marketing agreement with EA regarding the title. Exclusive downloadable content will be offered on the PlayStation Network."
No other details regarding the DLC were given at this time, such as the nature of the content or whether other platforms will get exclusive DLC as well. Considering the big bucks the PS3 is bringing to EA, we wouldn't be surprised if this is just another way for them show they play nice with Sony.
Source