Analysts Say 360 Price Cut Should Have Sony Worried

If you haven't heard, the Xbox 360 has received yet another price cut. Effective today, the Xbox 360 Arcade model is available for only $199 -- that's $200 less than the cheapest PS3 model. While the PS3 is arguably a better deal, with the inclusion of a Blu-ray drive, integrated wireless and free online play, penny-pinching casual gamers may not see the value proposition of a system that costs twice as much as its competition. "Given the weaker consumer spending environment, the Xbox 360 should also now be in closer reach of more price-sensitive consumers," analyst Colin Sebastian said.

However, with Sony focused on profitability this year, a competitive price drop does not appear to be on the radar for the PS3. Instead, Sony has opted to create larger hard drives and more attractive bundle options, such as the 160GB Uncharted bundle. "I suspect that the reason why Sony has been so adamant about maintaining its current price point is because it has not reached a more efficient scale in its manufacturing of the PS3," said analyst Jesse Divnich.

Divinich also tells Edge that "Sony should be the most concerned [about the 360's price cut] ... Going into this holiday season, the PS3 will not only have the highest price point, but also the smallest software library, weaker line-up of exclusive titles (compared to Xbox 360's Gears of War 2 and Fable 2), and a less popular online network." Apparantly, he forgot about Resistance 2, SOCOM, LittleBigPlanet and a number of other PS3-exclusive titles for this holiday season. However, will the lure of these titles make up for the increasing price gap between these two rival consoles?

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